Strategic Distribution Advisory for Founder-Led Asset Managers
You've built a successful investment firm.
Now you're building the business behind it.
The decisions that determine your next stage of growth are no longer about investment performance. They’re about building the distribution capabilities that support long-term growth.
Built on Real Distribution Leadership
Brian Freeman spent more than 20 years leading distribution, national accounts, business intelligence, and executive strategy inside investment management firms. At Raymond James Investment Management, he helped grow the firm’s assets from approximately $11 billion to $70 billion, building many of the distribution capabilities that supported that growth. Today, he works directly with founder-led asset managers to help them make better distribution decisions, strengthen their infrastructure, and build organizations positioned for long-term growth.
20+ Years of Investment Management Distribution Experience
Helped Grow Raymond James Investment Management from ~$11B to ~$70B in Assets Executive in Distribution, National Accounts & Business Intelligence.
What We Help You Build
You’ve built a successful investment firm. We help you build the business behind it.
Distribution Strategy
Make the growth decisions that position your firm for the next stage—from channels and platforms to organizational priorities and long-term direction.
Distribution Capabilities
Build the people, processes, technology, business intelligence, and operating discipline that support sustainable growth.
Distribution Leadership
Gain an experienced advisor who helps your leadership team stay aligned, focused, and accountable as your business grows.
Founder Advisory
You don't need to hire another executive to gain experienced guidance.
Founder Advisory gives you direct access to Brian Freeman as a trusted advisor for the distribution decisions that shape your firm’s future. Whether you’re evaluating growth opportunities, refining your distribution strategy, navigating organizational challenges, or simply want an experienced perspective before making an important decision, Founder Advisory puts Brian in your corner.
What’s Included
- Bi-weekly one-on-one advisory sessions
- Direct access to Brian between meetings by phone and email
- Practical guidance on the decisions you’re facing now
- Accountability to keep important priorities moving forward
- An experienced partner who understands what you’re trying to build
Starting at $1,500/month
Trusted by senior leaders in asset management.
Continuing Education Opportunities for Leading Industry Designations
Led by someone who has done the work.
Founder, FIMC
Brian Freeman
Brian works with investment firms that have strong investment results but uneven, harder-to-manage distribution. Before founding FIMC, he spent two decades in distribution leadership at Raymond James Investment Management, Eagle Asset Management, Carillon Fund Distributors, and Carillon Tower Advisers, and The London Company.
Frequently Asked Questions
What does Freeman IMC do?
FIMC provides senior distribution advisory to investment managers, helping firms build repeatable, intentional growth strategies across intermediary and institutional channels. We advise on strategy, structure, hiring, platforms, CRM, and execution.
Who is the typical FIMC client?
Boutique asset managers, growth-stage investment firms, and established firms with distribution complexity. Most clients have strong investment performance but uneven or reactive business development.
What makes Freeman IMC different from a sales outsourcing firm?
FIMC does not replace your sales team or generate leads. We provide senior-level distribution judgment -- the same perspective a former Head of Distribution or President of a fund distributor would bring -- applied to your specific situation and stage.
How do I get started?
Most firms begin with a short introductory conversation to assess fit, priorities, and whether advisory support makes sense. Use the Schedule a Conversation button to request time.
Clarity begins with a conversation.
Most firms start with a short advisory call to understand the firm’s goals, challenges, and possible paths forward.